Another
main theory introduced by John Elkington, he believed that corporate
responsibility and sustainability, coined the phrase in his argument with that
methods by which companies measure value, should not only include financial
bottom line, profit or loss but also social and environmental as well. the
concept has evolved into one that’s often described as three overlapping
circles, before sustainability is typically defined as the place where economy,
social and environmental health overlap. The concept of Elkington mainstreams
the idea of sustainability as combines people, planet and profit. It helped
organizations to understand that long term sustainability of an organizations
required more than just financial equity it also helped to clarify that when
business where considering what sustainability meant for them, it did not mean
they had to give up the notion of financial success. But this method brought
success in the turn of the century CSR, climate change and Fair trade, after
years and years number of businesses’ priority was cost cutting, the hidden
social and environmental costs of transferring production and services to low
cost such as India and China increasingly apparent to western countries.

Growing awareness of corporate practice in these areas forced, several
companies Including Tesco, Primark to re consider their sourcing policies and
to keep a closer eye on the ethical standards, it also encouraged the growth of
the Fairtrade movement, which adds its brand to products that have been produced
and traded in environmentally and socially “Fair Way”. According Ethical
consumer report in June 2017 Primark has been viewed under cotton sourcing
policy. The business website had an information regarding a policy on Uzbek
cotton sourcing, it said in 2015 Primark signed the cotton pledge, not
knowingly source of Uzbek cotton for the manufacturing of any product until
Uzbek government ends “Child labour” and forced “Adult labour” on its cotton
section.

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